After a student pays, they have to be enrolled with the partner college. That was email, chasing and re-keying by hand. I replaced it with a portal the student completes, synced into the college's systems, with every step tracked and chased automatically.
Once a student paid, a staff member emailed them a list of documents. The student emailed some back. Someone re-keyed the details into the college's system. Missing items were discovered at the enrolment deadline, when it was too late, and nobody could answer "where is this application?" without opening three tools.
Deferrals and drop-outs at this stage were a direct revenue leak, after acquisition cost had already been spent.
The portal results are measured on before-and-after cohorts. Wins within five days of booking went from 6.7% to 11.5%, and the time from win to financial-aid confirmation fell by ten days, but other things changed in the same period, including a deposit policy. I report them as descriptive, not causal. A randomised hold-out in the first month would have settled the question cheaply. I would also instrument staff time saved on day one; it is the number everyone asks for and the one I cannot give.